Nestlé aims to capitalise on growing demand for milk in Sri Lanka with the launch of its UHT full cream milk product A+.
Made with fresh milk “sourced from approximately 20,000 Sri Lankan farmers”, the product is said to offer “nutrient-packed goodness, a rich creamy taste and convenience all in one”.
Nestlé said that Sri Lanka’s dairy industry is an emerging one, with a relatively low milk supply. It added that its collaboration with local milk farmers has helped develop the sector to produce enough milk for its products, including Nespray Fortigrow full cream milk powder, Milo ready to drink and Milkmaid.
Nestlé Lanka vice president of ambient dairy Ruwan Welikala said: “Nestlé started with dairy-based products over 150 years ago and we still benefit from this expertise today. The Nestlé name on a product is a promise of quality and that’s why we ensure our milk is perfect right from the start.
“We train all of our farmers to produce milk to the highest quality standards and nurture the milk sourcing process every step of the way, ensuring that what reaches our consumers is nothing but the best.
“Our consumers already benefit from a range of world-leading dairy products through Nestlé and we’re proud to offer yet another world-class product made with local milk.”
Nestlé Lanka managing director Shivani Hegde added: “Our ambition has always been to grow communities along with our business, to offer value to our consumers as well as for society.
“We’re proud to launch yet another product that not only meets the nutritional needs of our consumers but also contributes to the livelihood of local Sri Lankan farmers. Nestlé A+ is yet another product that demonstrates our company purpose of enhancing quality of life and contributing to a healthier future.”