Xiaomi, a well established brand in India that has recently dominated the Indian market overtaking the likes of Samsung, is ready to enter Sri Lanka officialy on the 29th of November. It was back in 2014, when Xiaomi entered into a deal with Flipkart, to debut in the world’s second biggest smartphone market.
Sri Lanka is a growing market for smartphones, and untapped by the likes of Xiaomi. Competitors like Oppo and Huawei have already set foot in the country, while Samsung enjoys a healthy position in the country. As per a study, Huawei is close to Samsung at number two in terms of market share in the country while Apple occupies third position.
Xiaomi India head, Manu Kumar Jain, tweeted about the foray, and declared the launch date as November 29 in the city of Colombo. However, Xiaomi’s product portfolio for Sri Lanka is yet to be known.
In India, the company is rapidly looking to expand to more categories like smart home products, accessories, gaming laptops, and a lot more besides smartphones. The brand was in the news just recently for setting a world record for the most number of retail stores opened in a single day.
After developing a stronghold in Asia’s two biggest markets, Xiaomi has also set foot on European soil with UK being the latest target. Xiaomi has managed to take new markets by storm with its high value-for-money smartphones, and flash sales strategies. It will be interesting to see how Sri Lanka takes to the new entrant in the coming weeks.